“What examples have you seen for data-driven content in video presentations?”
As consumer behavior continues to shift both retailers and advertisers, search for new ways to connect with their audience. Using demographic data has become a big trend in targeting audiences with specific content. We also see data being used to trigger different messaging and or visuals based on the changing conditions of the environment. We are continuing to see new ways in which data is impacting the way it is being delivered to their intended audiences.