Ask the Board – April 27, 2020 | BRYAN MESZAROS


“How do you think A.I. and machine learning will impact content development and management?”

We all strive to deliver meaningful messages/content to our audience at key times. It is, however, a struggle to maintain consistency though delivery and even into the contextual elements within the content itself. AI, without question, is a powerful tool for content developers dealing with those challenges of reacting to the rapid changes with their audience. We have to be conscious to cater to their expectations, and the only way to achieve that is through machine learning. It’s not just the way in which is content is produced but how it is delivered given the complexities in schedules and networks that have a lot of endpoints. I do see AI playing an important role in managing content and how it is generated moving forward. There is only so much we can expect of ourselves without its assistance. 

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OpenEye Global

Content Council

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