What is the future of data-driven content?
The future is bright for data! For years, we looked at data as a by-product of the environment instead of a “design” asset. We are all aware that data exists and use it for a variety of applications, but at times undervalue its significance in impacting the way we design. Data is very powerful and can have an influential impact on how we design content that relates to our audience. From the ability to automate contextual elements within content to delivering an ever-evolving piece that alters itself based on data triggers; the opportunities are endless. What excites me the most is having that ability to show relevance in a way we have never done before. We can create content that is constantly reacting to the conditions of an environment given access to the right data.