Ask the Board – April 3, 2019 | ANGEL CORDERO


“What role do you see VR playing in helping shape the retail experience? And can you name anyone who is doing it right?”

Today, buyers have the option to view complicated and stacked floor plans with no idea how seat location or level helps or hurts your view.  If buyers were given a 3D perspective image or even a VR self-controlled view, they could make an expensive decision within a few minutes.  At checkout, a buyer could see two other real perspectives for 20 percent more or less.

Since this is all digital, there is no reason a buyer couldn’t VR preview a three-minute sample venue from the selected seats.  Clearly, a theater could live stream an event if desired for extra revenue, and they could also use a few cameras to provide a full 360-degree experience of the theater.  Even viewers in the back could use a premium mobile app to supplement their experience with a closer view.

The VR or mobile view also lends itself well for overlaying text for the hearing impaired or foreign language speakers. Translations could also be heard through your VR headset, mobile headset or home speakers.  And remote VR previews would of course include high-quality 3D stereo audio that changes when you move your virtual head. 

In conclusion, VR could help sell ticket sales faster with less buyer’s remorse and higher customer satisfaction. For entrepreneurs and technologists, they should start creating off-the- shelf system components so that theater owners can quickly add VR to their offerings.

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Signage & Kiosk Solutions
Walt Disney Parks & Resorts

End User Council

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