“What role do you see VR playing in helping shape the retail experience? And can you name anyone who is doing it right?”
When airlines wish to choose the interior materials of the new aircraft that they are ordering, they have traditionally had to fly to a specific site where those options were on display. Aircraft manufacturers would set up design lounges to showcase seat options, fabric choices, carpet selections and seat configurations.
These centers were costly to set up, and airlines spent more money sending their interiors purchasers to the site for what could be days at a time, reviewing options and decisions.
Today, these aircraft manufacturers often use virtual reality to display all of the options available. Airline buyers can “walk” among seat layouts and see how roomy or tight they may be. They can view fabric and carpet choices together, experiencing possible designs just as a flying passenger would.
VR significantly reduces costs for the airplane manufacturer, while also reducing travel costs for the airline customer. It’s a simple and effective solution for all parties. Job done.