Ask the Board – April 3, 2019 | CHRIS KING

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“What role do you see VR playing in helping shape the retail experience? And can you name anyone who is doing it right?”


I have a couple of VR headsets personally, and pretty much the only use I’ve had for them has been entertainment. I’ve yet to see any practical use in retail, even in our business. I’ve been in discussions about the potential for using VR for training associates, but it’s not very practical.

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Kroger Television Operations Manager
The Kroger Co.

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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