“What role do you see VR playing in helping shape the retail experience? And can you name anyone who is doing it right?”
I think VR is still in its early stages of development. Until it becomes more widespread and more developers are creating uses for it other than games, I think it’ll still be a novelty. I don’t know of anyone that is using it in a retail format. That being said, I think once that happens, it could totally alter the way people shop. Imagine simply putting on a headset and being able to shop a store and see yourself “try on” clothes all from the comfort of your couch. VR has the potential to be a serious game changer in the retail industry and the way we currently do business.