Ask the Board – April 3, 2019 | DOMINIC DeSIENO


“What role do you see VR playing in helping shape the retail experience? And can you name anyone who is doing it right?”

I think VR is still in its early stages of development. Until it becomes more widespread and more developers are creating uses for it other than games, I think it’ll still be a novelty. I don’t know of anyone that is using it in a retail format. That being said, I think once that happens, it could totally alter the way people shop. Imagine simply putting on a headset and being able to shop a store and see yourself “try on” clothes all from the comfort of your couch. VR has the potential to be a serious game changer in the retail industry and the way we currently do business.

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Digital Signage Technical Lead, Corporate Video Services Team
Wells Fargo

End User Council

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