Ask the Board – April 3, 2019 | DOMINIC DeSIENO

0

“What role do you see VR playing in helping shape the retail experience? And can you name anyone who is doing it right?”


I think VR is still in its early stages of development. Until it becomes more widespread and more developers are creating uses for it other than games, I think it’ll still be a novelty. I don’t know of anyone that is using it in a retail format. That being said, I think once that happens, it could totally alter the way people shop. Imagine simply putting on a headset and being able to shop a store and see yourself “try on” clothes all from the comfort of your couch. VR has the potential to be a serious game changer in the retail industry and the way we currently do business.

About Author

Digital Signage Technical Lead, Corporate Video Services Team
Wells Fargo

MEMBER OF THE DSE ADVISORY BOARD
End User Council

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.