“What role do you see VR playing in helping shape the retail experience? And can you name anyone who is doing it right?”
VR is emerging for shoppers to see what a product will look like while they’re wearing it. Smart mirrors, virtual makeup apps, and trying on virtual watches are all possible with the technology.
Lowe’s, the home improvement company, has combined virtual reality and augmented reality in a concept it calls the Holoroom. Home renovation customers slip on an Oculus Rift virtual reality headset, which allows them to “see” potential renovations in their own homes.