Ask the Board – April 3, 2019 | JERRY HARRIS

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“What role do you see VR playing in helping shape the retail experience? And can you name anyone who is doing it right?”


Virtual Reality’s role in the retail experience can be a difference maker when executed correctly. By engaging the customer through a first-person experience, they are more inclined to purchase your offerings and spread the word. For example, imagine you’re shopping in a furniture store and you want to see how that sofa will look in your living room. Now of course you need to have a few pictures of your house for this to work. But assuming you do, you can upload your pictures, select the sofa you like and then put on the VR headset to view the furniture in your house. The key is making the content so appealing that customers find real value in seeing your products or services through this expanding medium.

About Author

Senior Director, Creative Services
Georgia Aquarium

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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