“What role do you see VR playing in helping shape the retail experience? And can you name anyone who is doing it right?”
I’m not so sure VR plays a huge role in shaping retail experiences. Augmented Reality has many more practical purposes. From potential test fits to store planning, AR already has some practical implementations. I don’t think anyone has it perfect yet, but Apple is doing a lot to innovate from an AR perspective. If we can have easy capabilities to build AR experiences without having to build it from the ground up, it should give us quite a bit of a jump from a development perspective.