“What role do you see VR playing in helping shape the retail experience? And can you name anyone who is doing it right?”
VR is certainly becoming more and more popular for gaming and other social entertainment, but is still just trying to catch hold in the retail space. One area that has had a few early adopters embracing the technology is the hospitality business. Several individual hotels have turned to VR as a way to let potential guests experience how their room or vacation might look while contemplating their booking location. By immersing guests in the visuals of the property, the hope is that it entices them to go ahead with their vacation. There are still downsides, however. VR headsets are somewhat hard to come by, so the overall experience is often limited by viewing it on a phone screen. And there is still nothing quite like being there in person when we are trying to envision a vacation. Also, part of the draw is the anticipation of travel and not quite knowing everything that will be encountered. But it is an innovative start for the industry nonetheless.