“What role do you see VR playing in helping shape the retail experience? And can you name anyone who is doing it right?”
One logical role that I can see VR playing in helping to shape the retail experience is fashion and apparel. The shopper could virtually try on a large variety of clothing, footwear, accessories, etc. in a fraction of the time it would take to actually try them on. And for the retailer, it would save time on restocking and result in less damaged items, as well as offer the potential for increased sales.