Ask the Board – April 4, 2016 | CHERYL FLOHR

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In what ways have you been able to exploit your existing digital signage network beyond the original business objectives to provide greater benefit than originally promised?


We regularly leverage the content contributed or created for our digital signage for use in social media. The short headlines and copy bites, plus related photos, are easily translated to social sites.

As an example, when the Mitsubishi MRJ flew for the first time, supported by aerospace products designed and built by our company, we created a story for the digital signage in lobbies of 24 company facilities nationwide, showcasing a video of the flight and featuring our products. This material was then used on LinkedIn news, tweeted on Twitter and linked to related images on SlideShare.

I find it significant that because our digital signage messages work best with jazzy images and videos and short, snappy copy, our writers and designers are pushed to create material that is more appealing and better read on more traditional media as well. A bland intranet story with simple copy becomes a much more interesting story, with strong appeal, only because we had to prepare it for our digital signage andthen moved it to other uses.

Digital signage makes everything better!

About Author

Director of Communications
Parker Aerospace

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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