Ask the Board – April 4, 2016 | DAVE TAYLOR

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In what ways have you been able to exploit your existing digital signage network beyond the original business objectives to provide greater benefit than originally promised?


We started out showing only video and still pictures, talking to our brand image on our digital signage and have transitioned now to show promotional material for sales and special events. At the same time, we produced a style guide that shows you the different fits of our jeans that we show on screens installed in the area where we sell jeans in some locations. It is an ever-evolving solution as we find ways that are beneficial for our customer to learn more about our products. So far it has been a very positive experience.

About Author

Senior Director of Digital Operations
Westfield

MEMBER OF THE DSE ADVISORY BOARD
Out-of-Home Network Council

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