Ask the Board – April 4, 2016 | JENNIFER ARANI


In what ways have you been able to exploit your existing digital signage network beyond the original business objectives to provide greater benefit than originally promised?

I constantly ask myself, “How can I leverage digital signage to support the business?” Once I began asking this question, our system began to grow. Originally, our first DS systems were installed for Rewards and Recognition only. Over time, we have expanded this original content strategy to include facility announcements, enterprise communications, department communications, corporate learning material and real-time communications such as system outages, scheduling changes and catastrophe information.

Make it habit to ask, “How can digital signage support the business?” Once you actively pursue this question, watch how fast your content strategy grows.

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Digital Signage Coordinator
Farmers Insurance Group

End User Council

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