Ask the Board – April 4, 2016 | JERRY HARRIS


In what ways have you been able to exploit your existing digital signage network beyond the original business objectives to provide greater benefit than originally promised?

Our initial business objective was for our digital signage system to be informational for our guests. With the advancement of technology and the consumers thirst for more relevant content, we have gone beyond an informational system to a more engaging approach. The overall goal is to understand the behaviors and habits of our guests so that we can make the experience an even better one during their visit. Through our DSN, we promote our new app and the benefits of using it during the visit. If guests are inclined to log on and use the app, we can monitor behavior analytics with the potential to enhance the guest experience by providing up-to-the-minute gallery program times and deals that might be of interest to our guests.

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Senior Director, Creative Services
Georgia Aquarium

End User Council

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