Ask the Board – April 4, 2016 | SPENCER GRAHAM

0

In what ways have you been able to exploit your existing digital signage network beyond the original business objectives to provide greater benefit than originally promised?


Our West Virginia University InfoStations are used for messaging the 40,000+ pedestrian students, faculty, staff and campus visitors we have on a daily basis. They also play a significant role in our emergency messaging capabilities (along with emergency text and email messages) in the event of a campus crisis. Even after eight years of operation, we continue to see great enthusiasm for digital signage within our campus colleges, departments and commons areas.

It became obvious early on that college Deans and department directors found a high value proposition in the instant ability to place their own internal marketing messages for their own specific target markets! Individual colleges and departments use their digital signage in their buildings, with laser-focus precision, to “speak” to captive audiences about all the great things going on in their specific parts of our campuses. Since we do not permit overt third-party advertising, we consider our ongoing successes using a Return-on-Objective (ROO) Model instead of an ROI model. The ability to build relationships, WVU brand awareness and WVU brand loyalty with our campus community, especially students that are with us for at least four years, pays dividends to the institution for decades to come.

About Author

Manager of Operations, Information Stations, Interactive Video, Network & Web Services
West Virginia University

MEMBER OF THE DSE ADVISORY BOARD
End User Council

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.