In what ways have you been able to exploit your existing digital signage network beyond the original business objectives to provide greater benefit than originally promised?
In the City, we have very limited exposure of city-owned signage to the public. The mass amount of signage is privately owned and controlled, and they will run content as a public service. The greatest advancements we have seen in-house are the uses of mapping and disaster modeling available in our Emergency Operations Center. Originally designed as static information screens, they now have advanced mapping and predicting software available.