Ask the Board – April 8, 2019 | IGNAZ GORISCHEK


“How many people should be “in charge” of a digital sign?”

It depends on how you define “in charge.” There should always be one person who has the final vote or say so, but that is simply a safeguard for me. In doing so, that person should be qualified in casting the final vote. Small teams of experts with specific skills and experience have always worked for me – a cast of experts if you will. I have found that this small group will typically come together and make the right decision. Building a platform where only one person makes every final decision is not my first choice. There are a lot of critical decisions that go into digital content, particularly one that is more than just a bunch of fun images. I vote for the team strategy. It has never let me down before!!!

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Vice President of Architecture
Callison RTKL

Industry Consultants

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