Ask the Board – April 9, 2018 | FRANK COCCARO

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“What differentiates an exemplary digital signage installation from environmental noise?”


Digital signage is particularly valued when it provides specific information of use to a guest in a hotel or consumer at a mall.  Digital signage screens containing useful information and pleasing scenes and sounds can act as enhancers to guests at designated locations where they would pause or wait.

About Author

Executive Director of Multimedia
MGM Resorts International

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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