Ask the Board – April 9, 2018 | GARY HARRIS

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“What differentiates an exemplary digital signage installation from environmental noise?”


To avoid having your digital signage appear as more “white noise,” it is important that it is installed in such a way as to look like it “belongs” in the space. And the content created for the sign must reflect the thought-out purpose for the sign (WHO your target audience is and WHY you are communicating with them).  You do that, and suddenly people will appreciate the visual and community impact the digital sign provides.

About Author

Digital Video Engineer
Notre Dame

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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