“What differentiates an exemplary digital signage installation from environmental noise?”
In my experience, and from the retail perspective, exemplary digital signage installations add tremendous value to the guest’s visit. The value to the guest may manifest itself in a variety of forms including entertainment, information, interaction and audio/visual stimulation. The digital signage installations that stand out as superb are able to multitask, delivering many different forms of value to the retail environment throughout the guest’s visit. The end result is a network that becomes essential to the retail experience and a tremendous asset for the employees that work within your store.
The digital signage installations that tend to be ineffective might feature a poorly designed user experience, lack sufficient operational management, or feature irrelevant and untimely content. Many of the things that cause a network to be environmental noise may be corrected with proper management and resources.