Ask the Board – April 9, 2018 | JOSHUA EFTEKHARI-ASL

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“What differentiates an exemplary digital signage installation from environmental noise?”


It’s very important to understand the objective(s) of the signage. If there isn’t a clear understanding of the objective and who the target is, then signage placement will be done haphazardly and likely result in a completely missed opportunity to engage with your customers. A clear strategy and approach to content will inform the approach for placement and invites the customer to engage with the signage vs. glossing over it like any other sign.

About Author

Sr. Manager – Kiosk
Taco Bell

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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