“What differentiates an exemplary digital signage installation from environmental noise?”
In my experience, the big differentiator in digital signage deployments is the relevance of the content and the value it has to the audience. If the content is relevant and has value while providing useful data back to the advertiser, it is a win-win. From a venue standpoint, we make it an effort to inform the patronage of the current event while providing useful branding advertisements from sponsors. Throw in interactive and engaging content, and it is a complete solution.