Ask the Board – April 9, 2018 | RYAN WEST

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“What differentiates an exemplary digital signage installation from environmental noise?”


The differentiating factor is consumer messaging and the relevance to the consumer.  There needs to be a connection to the consumer to deliver some useful information that links them to the brand.  The signage also has to have a certain level of elegance and not be too overbearing, which can turn away viewers before they actually connect with the message.

About Author

Director, Global Equipment Engineering
The Coca-Cola Company

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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