ASK THE BOARD: Artificial Intelligence and Digital Signage

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How do you see Artificial Intelligence (AI) figuring in the future of digital signage?

 

This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Steve Dawson

“AI will enable performance measurement and self-optimization of content in real time…”
STEVE DAWSON
VP, Emerging Experiences – SapientRazorfish
 

Read the Answer by Dave Koppelman
“Artificial Intelligence (AI) has a HUGE future in digital signage. To truly capture the advantages, we first should look at what it actually is and why AI will continue to enhance growth.”
DAVE KOPPELMAN
Managing Director
MacDonald Media
 

Read the Answer by Travis Kragh

“Artificial Intelligence has become commercialized and has made its way into our everyday lives.”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by David Oakley

“Customization is the key. Messaging will be tailored to the temperature, the time of the day…”
DAVID OAKLEY
President and Creative Director – BooneOakley
Show + Tell
 

Read the Answer by Rick Robinson

“AI is a tool. The technology can inform placements, planning, message delivery, storytelling and attribution.”
RICK ROBINSON
Managing Partner, Services – Billups
 

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