“What rapid prototyping tools or methods do you use to quickly communicate design during early project phases?”
We still sketch first. It’s cheap and efficient, but once we move to storyboard or mood board, we share with clients via ProofHQ. Internally, we use Slack and Workfront to share assets, files and instructions among the team.
Conveying an idea that has motion etc. is a challenge. It is critical, however, for account teams to clearly lay out expected deliverables and to capture and refine feedback for the team to eliminate change issues and scope-creep. Doing so will eliminate frustration for both vendor and client and will achieve a better result.