Ask the Board – August 13, 2018 | DARLA MORSE

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“Are there any new technical capabilities in hardware and/or software opening up new creative options for content playback, design, or interactivity? How are they being applied? How well are they being applied?”


There are many open API’s that enable much easier connectivity to be able to position your data by meal period or time of day to upsell your products.  This is still a very new area of discovery with a lot of testing needed to better leverage the technologies.

About Author

Chief Information Officer
Arby’s Restaurant Group, Inc.

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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