“Are there any new technical capabilities in hardware and/or software opening up new creative options for content playback, design, or interactivity? How are they being applied? How well are they being applied?”
Augmented reality! VR is everywhere in gaming and other technology areas, and it seems to finally be making its way to digital signage. I haven’t had the ability to use it yet, but from what I’ve seen, it looks amazing. There’s no better way to involve the viewer and give them a totally unique experience. It can be anything from having them try on clothes to raise sales to throwing them in an alternate universe to simply give them a memorable experience. Exploring this further and speaking to people and or companies who have used this already is a major reason I’ll be attending this year’s DSE.