“Are there any new technical capabilities in hardware and/or software opening up new creative options for content playback, design, or interactivity? How are they being applied? How well are they being applied?”
If I had to choose a single technology with the potential to enhance the digital display experience, it would be the integration of blue tooth technology, namely, e-beacons. Many of us are familiar with low energy Bluetooth beacons and their uses for close proximity applications when used in conjunction with a smart phone app. When digital display technology is added to the mix, the possibilities are endless.
Imagine standing next to a rack of suits and seeing yourself in each suit on the full-length display without ever having to try them on. Switching different shirts and ties with a swipe of the screen while the total price auto adjusts with each combination – or choosing your combination of snacks at the movies while the calorie count goes up and down. Personalized choices made faster and easier with her potential for automated sales and account debiting to simplify the experience even more.