Ask the Board – August 13, 2018 | MICHAEL DWYER

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“Are there any new technical capabilities in hardware and/or software opening up new creative options for content playback, design, or interactivity? How are they being applied? How well are they being applied?”


Some of the interesting executions I have seen recently are where the lines of signage and the environment are blurred. This is by way of new and more flexible or shape-shifting display solutions, or by eliminating the look of a screen all together with projection or transparent executions. By eliminating that line, it can help bring a larger sense of impact and make the viewer feel closer and more engaged with the display.  From an interactivity perspective, I like what I have started to see with gamification and engagement from a personal device or app on to a display. This could be  AR or merely a shared experience amongst multiple viewers.   

About Author

Senior Marketing Manager – Digital
Subway

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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