“Are there any new technical capabilities in hardware and/or software opening up new creative options for content playback, design, or interactivity? How are they being applied? How well are they being applied?”
New hardware offerings are now making it much easier to do live streaming over IP to a variety of devices. You are now seeing large digital billboards display live broadcasts in Times-Square for special events. This advancement in the technology opens up many more content possibilities and interactive elements to engage consumers.