“Are there any new technical capabilities in hardware and/or software opening up new creative options for content playback, design, or interactivity? How are they being applied? How well are they being applied?”
The innovation of technology that is whirling through the current digital signage industry is astounding.
Digital signage surrounds us daily. You can find product information in grocery stores and shopping venues. Wayfinding is commonly found in shopping malls, airports, medical centers, and amusement parks. Digital solutions are impacting our daily choices.
Along with the expanded use of content, we are beginning to see innovative designs that are making signs more blended with their surroundings. Signs with curvature, no bezels, and movement draw attention with their uniqueness. The “roll-able” OLED technology is sure to transform signage into works of art. In addition to the design aspects of signs, we are seeing the merger of their intelligence by use of internal media players that are providing a connection to the world of information within the screen.
Software applications continue to expand to keep up with innovation of hardware. The ability to push to multiple endpoints is becoming more commonplace in the industry and building a stronger network of content sharing and navigation on the go. Digital signage is transforming into a digital media solution that can disseminate content to multiple devices.
It is an exciting time in the digital signage industry — watching the futuristic become reality, the impossible become possible.