Ask the Board – August 19, 2019 | WELLS CAUGHEY


“Holographic projection imagery – is it a fad, or is it here to stay?”

In many ways, the popularity of holographic display systems is a fad. A couple of years ago, people would queue up in malls and other public places to experience branded content either on a Oculus Rift, HoloLens, or similar device and now, not only are the queues gone but much of the branded content is gone as well. This is not to say that there aren’t real and lasting applications of holographic display systems. In architecture, for example, it used to cost several thousand dollars to build scale models of buildings and site plans. Today, these can be more realistically experienced via holographic and virtual reality technologies for a few hundred dollars. The key is to build the right experiences using the right technology, and as the technology powering holographic display systems continues to mature, we will find that these display systems are the right technology forever expanding classes of experiences.


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Technology & Connected Environments

Brand Marketing & Ad Agencies Council

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