“With the onslaught of data entering the fray, how can digital signage buyers and sellers evaluate DOOH as an advertising medium to determine its value and accuracy?”
Your advertising must not only deliver a branding message but also a reason to act. It has to be a message that a consumer will respond to. Your message must make an immediate impact and drive them somewhere to engage with the brand. And when I say engage, I mean buy something. The real value of DOOH is that smart, targeted messages drive sales. That’s the value. There’s no question about it.