Ask the Board – August 27, 2018 | CHRIS MACKENZIE

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“What are the content trends and differences for outdoor signage versus indoor signage?”


The key to great off-premise outdoor signage is big, bold and beautiful. The brand should be instantly recognizable and the message quick to absorb. We are seeing more and more advertisers take advantage of social, dynamic and conditional content to make sure they are telling the right message at the right time that resonates with the consumers.

About Author

Vice President of Digital Advertising Operations
Clear Channel Outdoor

MEMBER OF THE DSE ADVISORY BOARD
Out-of-Home Network Council

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