“How have you been advising clients to change their digital signage messaging, if at all, during this pandemic?”
This has been a difficult time for many of our clients, and we have had the challenge of advising them on the best way to utilize their digital signage program. We work across a multiple of industries, each with its own unique set of challenges. As the time has gone on, our strategies have shifted from focusing on awareness, to education about available services, and now to providing real-time information on store occupancy and directional guidance. It’s an ever-evolving process, but fortunately, with the flexibility of digital signage, our clients have the ability to react quickly to both the changing conditions of the environment and their clients’ expectations.