“What do you see changing in the digital signage space during this pandemic that might positively or negatively impact your workflow?”
Budget. Distractions. Changing priorities. Urgency. In a business environment, digital signage is nice to have, but not always perceived as urgent or required. The pandemic, by definition, is a crisis and draws attention and resources.
Funds may not be available to support the purchase and maintenance of a digital system. People may be focused on other priorities and not free to create content for the system. There are more critical things that demand attention.
The good news is that digital signage offers a terrific platform to communicate in an emergency. It is attention-getting, easily and quickly updated, and can hold many messages, delivered over time.
Existing installations can provide a quick and effective outlet to deliver urgent messages directly to target audiences. As communications professionals consider all avenues of an integrated crisis communications plan, they must rank digital communication right up at the top.