Ask the Board – August 31, 2020 | FRANK COCCARO

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“What do you see changing in the digital signage space during this pandemic that might positively or negatively impact your workflow?”


Digital signage can be utilized to help tackle this pandemic, allowing for the clear communication of important hygiene and social distancing measures.  Digital signage for employees offers a valuable tool in your communications strategy, to engage your workforce and better manage communications as well as help your organization restore normalcy after the pandemic event.

Digital signage plays a more important role than ever in trying times like these. That’s because sharing important health and safety information quickly is necessary for keeping employees and customers safe.

The goal for digital signage during these stressful times should be to provide good information and to create a positive experience for customers. Daily workflow will be altered, but in a positive way, as a mixture of safety information and promotional deployments will dominate the playlists on your digital network, keeping staff and guests updated on a daily basis.

The COVID-19 pandemic serves as a reminder to be prepared for any crisis, whether positive or negative, and the use of digital signage is key for communicating important messaging. 

About Author

Technical Consultant

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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