Ask the Board – August 31, 2020 | JOSHUA GOODWIN

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“What do you see changing in the digital signage space during this pandemic that might positively or negatively impact your workflow?”


Digital signage in retail not only offers promotional material and advertisements, but it can also be used to relay important messaging that, while not directly connected to marketing a product, can be used to communicate vital information all while reinforcing your company’s brand. 

While many physical retail stores are closed for COVID-19, retail might look at this as an opportunity to spread good will messaging rather than promoting product. Retail signage can provide vital information regarding the current crisis, including the nearest hospital locations, pharmacies, virus case numbers, etc. There is vital information coming out at breakneck speed, and community residents need to be made aware. Retail can take this unique opportunity to become part of that vital messaging and intersperse heartfelt notes as well. To be able to step out of your daily routine of promotion and move to a loftier message could be viewed as a sensitive act engaging a wider client base.

Additionally, one might ask, “How will this effect workflow?”  In my opinion, it won’t.  As most digital messaging is produced and programmed remotely, that doesn’t have to change. Obviously, film/video production has slowed down to a crawl, but this doesn’t mean graphic messaging can’t be produced. Again, this can all be done remotely and from the comfort of your home.

About Author

Digital Video Specialist / Digital Signage Administrator

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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