Ask the Board – August 31, 2020 | KARYN DiMATTIA

0

“What do you see changing in the digital signage space during this pandemic that might positively or negatively impact your workflow?”


In the wake of COVID-19, most brands are refocusing the strategy behind all their communications channels (paid and owned/digital signage and otherwise) to be less product-centric and more crisis- and community-focused. It’s a truly unprecedented situation that requires an unprecedented approach to leveraging all communication opportunities to help and support people in every way possible. This includes retail locations and beyond.

About Author

Vice President, Head of Studio 361
TD Bank

MEMBER OF THE DSE ADVISORY BOARD
End User Council

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Send this to a friend