Ask the Board – August 31, 2020 | KLAUS SMIT

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“What do you see changing in the digital signage space during this pandemic that might positively or negatively impact your workflow?”


Here are the “pros” and “cons” of using digital signage during this pandemic:

The Pros:

  • Data and analytics have become more relevant, and IoT devices are a key source of data
  • Automation and digitalization are accelerating
  • New interaction methods are emerging 

The Cons:

  • Reduced threshold for dealing with digital/IT issues
  • Digital displays at retail and commercial spaces have a smaller audience

About Author

Formerly with Pepsico

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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