Ask the Board – August 31, 2020 | LEN DUDIS


“What do you see changing in the digital signage space during this pandemic that might positively or negatively impact your workflow?”

The most obvious impact of the pandemic on businesses has been a financial one.  The temporary loss of business across many industries has caused plenty of companies to carefully review their short- and long-term investment strategies in several areas including technology and digital signage. Even if the investment and deployment strategies for digital signage are reviewed and possibly even reconfirmed, the amount of funds available to dedicate to new investment across the company is likely to have been negatively affected. This may result in a deferral, cancellation, or some other change to the previous plans for digital signage hardware, software, or services.  At the very least, it has caused us all to reevaluate our project priorities and the business justifications for our digital signage strategies. Where these strategies had been carefully developed with solid financial or experiential returns, the result of the reevaluation will likely be a recommitment to the project or even a decision to further invest in the strategy as soon as financial conditions allow. In cases where the base strategy was weak and unsupported to begin with, the result may be an abandonment of the plan.  This reinforces the importance of the first of the Seven Key Elements of Digital Signage – the Business Objective.

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Grupo Vidante

End User Council

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