Ask the Board – August 31, 2020 | MARK GEIGER

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“What do you see changing in the digital signage space during this pandemic that might positively or negatively impact your workflow?”


One of the positive aspects regarding digital signage at our convention center during this pandemic is advertisers are able to change their messaging on outdoor displays to thank those in the medical industry for all that they do. On the negative side, there are the many postponements and event cancellations that impact exhibitor sponsorship spots displayed on the digital signage network. Additionally, several commercial advertisers requested to stop their ads until they are either open for business again, or when events start returning to the Center. 

About Author

Advertising Manager
Georgia World Congress Center

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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