“How would you like to see the digital signage industry landscape change over the next five years?”
Moving to browser, OS and hardware-agnostic systems with heavy Internet of Things and AI experiences would be great. The industry is still monetizing software and hardware solutions. Systems run on ‘the Cloud,’ and AI is the future. Many companies are slowly moving to this model or at least exploring it. Machine learning and AI analytics with rules and data are possible but not fully embedded in all content management platforms. In five years, I hope we see more of these technologies as standards rather than bells and whistles.