ASK THE BOARD: Best Practices & Successful Deployments

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What best practices have you seen that define digital signage investment and successfully apply the medium?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Ian Dallimore

“Location is key when deploying a digital network. In today’s world of data, it’s wise to use this to best determine the potential success of your digital network.”
IAN DALLIMORE
Director, Digital Innovation & Sales Strategy – Lamar Advertising Company
 

Read the Answer by Brad Savage

“There are too many effective uses of digital signage to list them all, so let me focus on a couple of areas that seem to stand out. It must be stated that the core mission of the technology and its ability to perform defines success.”
BRAD SAVAGE
Vice President and Executive Director
Motor Vehicle Network
 

Read the Answer by Dave Taylor

“There are several factors that define the medium that also makes it well worth the investment.”
DAVE TAYLOR
Senior Director of Digital Operations – Westfield
 

Read the Answer by Dileep Varma

“Taking a chapter out of Google’s Ad technology history, I strongly believe their analytics engine gave them the backbone of trust they needed to defend their technology.”
DILEEP VARMA
Director of Product Development – Outcome Health
 

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