ASK THE BOARD: Biggest Network Concerns

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What are the top two things that concern you the most about your digital signage network and why?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Jon Cheatwood

“The two biggest concerns are the potential for malicious exploitation of network security vulnerabilities and … “
JON CHEATWOOD
AV Technician
University of Notre Dame
 

Read the Answer by Ian Dallimore

“Like many screen owners, uptime is the most important business factor. A vendor’s screen being live and active is the lifeline of your advertisers’ campaigns; if they aren’t running you aren’t making revenue.”
IAN DALLIMORE
Vice President of Digital Growth – Lamar Advertising Company
 

Read the Answer by Paul Fleuranges

“At Pearl Media, we don’t operate one large network. We operate and manage several networks across the country. The concerns are the same no matter whether those networks are in NYC or elsewhere … “
PAUL FLEURANGES
SVP, Marketing
Pearl Media
 

Read the Answer by Ian Gadsby

“Number One: Long-term service and technology support. When we build a network or a media product, we operate for 5+ years and often closer to seven years.”
IAN GADSBY
Vice President, Digital Technology and Operations
PATTISON Outdoor Advertising
 

Read the Answer by Chris Mackenzie

“The two most concerning topics for me would be hacking and over-bright situations. We take security very seriously and re-evaluate/enhance on a regular basis.”
CHRIS MACKENZIE
Vice President of Digital Advertising Operations
Clear Channel Outdoor
 

Read the Answer by Dileep Varma

“There are two things that we keep a constant watch on … Product Lifecycle Management and Content Engagement and Relevance …”
DILEEP VARMA
Head of Product Development and Operations
Outcome Health
 

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