ASK THE BOARD: Change Management for DS

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What are some key elements of change management required to successfully implement DS?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Ian Dallimore

“It’s important to hire and work with experts in the field of digital screens and technology. If your company is making a major investment into Digital Out-of-Home (DOOH)…”
IAN DALLIMORE
Director, Digital Innovation & Sales Strategy – Lamar Advertising Company
 

Read the Answer by Travis Kemp

“Key elements of a solid change management system include…”
TRAVIS KEMP
Director of Product Development – Outcome Health
 

Read the Answer by Chris Mackenzie

“The key to change management is to actually have a plan and not assume others are managing it for you. A digital network operator should have the contact information and serial and model…”
CHRIS MACKENZIE
Vice President of Digital Advertising Operations
Clear Channel Outdoor
 

Read the Answer by Bill Maslyn

“Throughout my career in digital product management, I’ve come to realize that the only constant is change. On a daily basis, we navigate our way through changes in consumer behavior…”
BILL MASLYN
Vice President of Product, Content & Ad Technology
Intersection
 

Read the Answer by Brad Savage

“Change management happens at multiple levels of an entity — typically the individual, the project itself and the company. All of these are important, each in their own ways…”
BRAD SAVAGE
Vice President and Executive Director
Motor Vehicle Network
 

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