ASK THE BOARD: Changing Business Models?

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How has your business model changed, if at all, during this pandemic?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Paul Fleuranges

“It’s no secret that it’s hard to sell Out-of-Home advertising when everyone but essential workers have been forced to remain home or as close to home as possible.”
PAUL FLEURANGES
Board of Directors, Executive Committee
Digital Signage Federation
 

Read the Answer by Ian Gadsby

“When people are locked in their homes, the business of OUT-OF-HOME advertising tends to suffer. While we feel very bullish in the long-term …”

IAN GADSBY
Vice President, Digital Technology and Operations
PATTISON Outdoor Advertising
 

Read the Answer by Chris Mackenzie“I wouldn’t say our business model has changed during these challenging times. How and where we work certainly has been impacted.

CHRIS MACKENZIE
Vice President of Digital Advertising Operations
Clear Channel Outdoor
 

Read the Answer by Dileep Varma

“Other than the usual changes in sales prospecting and communication, we have seen some direct and indirect changes to our business model as we navigate …”

DILEEP VARMA
Head of Product Development and Operations
Outcome Health
 

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