ASK THE BOARD: Considering SMB

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The industry appears to focus on large rollouts (4 to 5 figures worth of displays) as highly sought-after “wins.” What consideration should be given to the SMB (small-to- medium business) customers?
This week’s question is answered by members of the DSE Advisory Board
INDUSTRY CONSULTANTS COUNCIL

Read the Answer by Jonathan Brawn

“An enormous amount of consideration should be given to SMBs! The VAST majority of signage rollouts are 10 units or less.”
JONATHAN BRAWN
Principal – Brawn Consulting
 

Read the Answer by Ameet Shah

“Large deals are always worth celebrating and greatly help meet annual revenue goals. However, this can’t come at the expense of smaller deals.”

AMEET SHAH
VP, Global Tech and Data Strategy

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